Found 47 item(s). Displaying 1-15
Tech Support
May 2010
From Promo Marketing
I'd be rich if I had a dollar for every time I was convinced I had single-handedly broken the Internet, only to have the office I.T. guy come to my desk and bring it all back online with one keystroke. It's happened more times than I should be willing to admit in a national publication.
Taster's Choice
September 2009
From Promo Marketing
WELCOME TO THE big show. That's right. You might want a front-row seat for this.
Like the rest of the population, we here at Promo Marketing love our chocolate. Sure, some of our consumption is "research," but really, when that three o'clock slump hits—nothing pacifies the staff quite like a little bit of the sweet stuff.
The Price is Right
August 2009
From Promo Marketing
COME ON DOWN!
OK, don't get excited. No one in a sparkly blazer is actually calling you to be a contestant in this crazy bidding war we call the promotional products industry. Yet, it does feel a little like everyone's favorite game show sometimes, doesn't it?
Tools of the Trade
August 2009
From Promo Marketing Style
GEAR HEADS AND tech junkies aside, we are a society that is collectively set in our ways. We like what we know.
Quiz: Do you know your demographic?
July 2009
From Promo Marketing Style
SUP. ?4U. WUT do u kno about teens? probs not a lot. but whatever, right? um, no. OMG it’s, like, so your bad.
Higher Education
June 18, 2009
From Promo Marketing Style
Let’s revisit, if you will, one of the most special and overwhelming times in a young person’s life: the tour de universities. Running around the country through various hallowed halls of learning is enough of a whirlwind, to be sure, but the most daunting part of it all has to be the variables involved. You might be able to briefly try each school on for size, but you won’t know if it truly fits until it’s been bought and paid for (first-semester transfers can testify to this).
Turn Heads
June 18, 2009
From Promo Marketing Style
SAVILE ROW, IN London, is Mecca for sartorially minded men, from Winston Churchill to James Bond. The street is filled with clothiers that specialize in “bespoke tailoring,” or the custom designing of suits per patrons’ specifications and measurements. The result? It’s not just an outfit—it’s a lifestyle. Say you bought your suit on Savile Row, and it will immediately conjure images of martinis, shaken not stirred; fast cars; and an exotic, glamorous life that has no place for off-the-rack garments. Simply, “custom” implies something special. So, why not put those thoughts to work when creating your next promotion?
The Feminine Mystique
May 2009
From Promo Marketing Style
Go find a cardboard box. It can be square or rectangular. Then, grab a piece of paper (newspaper, wrapping paper, tissue paper, doesn’t matter). Wrap the box. Even those who, during the holiday wrapping bonanza, invariably find themselves covered in little scraps and pieces of tape—not to mention the proud giver of a misshapen, lumpy gift—will agree this is (conceptually) a fairly easy task.
Fashion Sense and Sensibility
May 2009
From Promo Marketing Style
Despite the tendency to “go big or go home” on the runways of New York’s Fall Fashion Week, it’s important to keep things in perspective. At least designers weren’t insisting we accessorize with a live snake or a headdress made out of bubble wrap. This time.
Summer School
April 2009
From Promo Marketing Style
Before you even ask, no, “X” will not be making a cameo on the following list. Why? Frankly, we don’t want to insult your intelligence by insisting that a xylophone is a summer-wardrobe necessity. Not to turn off all the xylophone enthusiasts out there, but it’s kind of hard to throw in a beach bag.
That omission aside, read on for an alphabetized list of styles, tips and information to help you create the perfect summer promotion.
The Great Outdoors
April 2009
From Promo Marketing
If you love someone, set them free.”
This, the worst relationship cliché of all time, is routinely followed up by the brilliant logic, “If they don’t come back, they were never yours; but if they do, you own them for life,” blah, blah. Terrible. However, despite its existence on many a tween’s Facebook page, when taken out of the context of a tumultuous love affair, it’s strangely relevant in the realm of promotional products.
Show Specials
April 2009
From Promo Marketing
Dinosaurs are extinct because they just didn’t make the natural selection all-star team. The behemoths might have been chosen for sheer muscle power, but honestly, they weren’t moving fast enough, and no amount of spring training can knock the evolutionary destiny out of a potential competitor.
Bright Ideas … Part 2
March 2009
From Special Features
Last year was so chock-full of great ideas, we couldn't fit them all into our 2009 Sales Outlook. Below, you'll find the tips we just couldn't squeeze in.
Check, Please
March 2009
From Special Features
This is, by no means, a comprehensive list of what to do before conducting a site redesign (or even building a site from scratch, for that matter). However, based upon information from professional designers, marketing strategists and usability experts, it's a pretty good jumping-off point.
Red, White and Gray
March 2009
From Promo Marketing
ida was quick to note that although 90 percent of LarLu’s products are made in the U.S. (and are marketed and labeled as such), Display-Tec’s line of promotional clocks are assembled in the U.S. with some foreign components. It could be argued that, since the imprint is a promotional product’s essential element (as considered by this industry), and the clock is merely the vehicle for the imprint, it could pass muster for a qualified “made in the USA” label. Yet, “[It] is something that I’m not comfortable putting on our Display-Tec catalog pages because the key part of the clock is … imported,” he explained.